Ordering Interview -- CROPLAN GENETICS
Dave Seehusen, Vice President of Seed for Land O'Lakes	CROPLAN GENETICS is set to begin its fourth year with SOAR21. CROPLAN GENETICS, the seed division of Land O'Lakes, Inc., was the first business to use the E-Markets NetOrderSM input management tool. The CROPLAN GENETICS implementation of NetOrder, called SOAR21, has been in operation since 1998.

CROPLAN GENETICS uses the E-Markets NetOrder input management tool to manage its customers' seed orders and to manage its product supply. With SOAR21, CROPLAN GENETICS: Maintains a real-time connection to its extensive network of customer dealers including more than 2,000 local cooperatives. Provides its dealer customers with real-time product availability information on all seed products. Allows its dealer customers the ability to create and manage their CROPLAN GENETICS seed orders on the Web. Allows its customer dealers the ability to generate reports with real-time order and other data. Allows CROPLAN GENETICS personnel the ability to generate reports showing real-time order status information. With the NetOrder input management tool application (CROPLAN GENETICS' SOAR21), CROPLAN GENETICS is able to minimize the chances of orders getting out of line with available supplies. This has led to increased satisfaction among customers including pleased farmers who are more likely to receive the type and quantities of seed that they originally order from their dealer. "Our partnership with E-Markets has enabled our member cooperatives to do business more effectively and more efficiently," says Dave Seehusen, Vice President of seed for Land O'Lakes. "Automated seed ordering has been extremely beneficial to our business. To ensure that more of our local cooperatives have an e-commerce advantage, we have expanded the use of SOAR21. "SOAR21 started as a simple order entry application running on the Internet," Seehusen continues. "It, however, has evolved into an effective supply management tool that allows our business to control supply-related costs and, more importantly, makes for satisfied customers who always have access to real-time product availability information." CROPLAN GENETICS is one of the fastest growing seed businesses in the industry, more than tripling its volume of business in the past three years. SOAR21 has been one of the important ingredients for the sustained growth of CROPLAN GENETICS.

Other Interviews